But are some social medias more efficient? More efficient to the extent they are intrusive? Why would you even care? Well, lets find out.
To answer these questions, it helps to understand how these different medias work, with respect to social media campaigns. Facebook allows businesses to buy ad space and will search through your profile to see if any words will match their business ad. It is sort of like reading the classifieds were the ad has about 20-30 words to get your attention. In YouTube, businesses will create commercials and other videos relevant to a product or service to help attract your attention. When you search in YouTube, other related videos will appear in the ad space, trying to get your attention to buy something.
When I first heard of this, I tried it out. I went to Facebook and opened my profile. With my profile open, the ads were related to my profile. Check it out:
As you can see, the advertisements and my profile are both talking about Information Technology. Facebook is quite brilliant for thinking of this way to attract users to generate UGC.
The other social media YouTube does relatively the same thing but with the types of videos you search for. For instance, I went to youtube and made a search about weight loss, and the ads were related. Check it out:
The whole point of this blog entry is to help you realize the best way to market your business by determining which social medias are efficiently promoting your company. Yes, you may buy ad space, and web pages but if your not using it effectively, it will mean absolutely nothing. This reminds me of what an old time resume critiquer told me - "Ali, you can have the best resume out there. It may look spectacular, but to whom?"
Ali.
