To sum up what Reynolds what saying, he basically states that design is in the air and we have to observe it in order to understand it.
Take a look at the first shoe:
This shoe is very simple and would not stand out when placed against other shoes. The design is simple and a female can anticipate it's "form". In turn, the shoe can be overlooked. In my opinion, the shoe is not very interesting and it is pretty basic.
Take a look at the second shoe:
The overall design of this issue is very unique and will stand out amongst others in its category. The design only contains 2 different pieces of material yet it stands out.
So I asked my girlfriend what were the reasons for choosing these 2 shoes and she said she chose the first shoe because it was simple and nothing too fancy. She then says the second shoe is unique in that it has a couple elements to its design yet it looks very interesting.
By observing the design of these 2 shoes, I've realized how much creativity can be put into a small amount of material yet look very sophisticated.
References: Reynolds chapter 1, chapter 10
Hi Ali,
ReplyDeleteThat is a great observation on the design and thought process that goes into the choices we make daily on what to purchase and wear. I have the same thoughts that run through my mind when I am shopping; I already have something simple, so why not try something a bit more bold and different. It's the spice of life in design. The aesthetic and taste in what consumers want has an enormous range, so items like shoes are manufactured with a variety of styles to suit these needs.
Chris Roth