Well Rounded Health and Fitness Logo
In only 6 weeks I've lost a total of 54 lbs of body fat. Sounds like your average ad/promotion? Well, this is actually true. Thanks to the help of the 'Project 42' fitness program offered by Well Rounded Health and Fitness, I went from a depressed, sluggish, always-tired 242lbs down to a fat burning machine of 200lbs. But this blog post isn't about my weight loss or promoting the fitness center, its about critiquing their logo to see if it fits who they really are.
In the readings for my "Communicating Online" course, we talked about logos representing the companies and the content in them. Here is the logo of Well Rounded Health and Fitness (WRHF)
The first thing that came to mind is that the goldish/brown doesn't sit well with the silver/gray color. Seeing that the goldish/brown is the primary color, I would have selected a complimentary color such as a shade of blue or green instead of gray. The second point I'd like to make is in regards to the type font. In this logo, there is 2 font types and which fails to unify the the message.
The fitness center in itself has a personality of charismatic, uplifting, and high class training. The personal trainers add to that personality as well.
As they say, no critique is a good critique without offering ideas on modification. I would make the font type and color of the text the same. In looking at the logo, I cannot determine if the R in "Rounded" swerves around or not. I would complete the circle in the background to help resemble the "well rounded" effect. I would probably make the circle a blueish-green color. Lastly, make the horizontal bars black that way the goldish/brown text will stand out.
Hi Ali,
ReplyDeleteFirst of all congratulations on your success! Getting in shape is a hard mental and physical work.
I could not agree with you more about this logo not representing what it is supposed to. If I saw it on the street, I would’ve thought that it was a logo of a law firm or some other blue color company.
As you said in you post, this fitness center offers high class training and has an image of being a charismatic establishment. While the logo picks up the characteristics of being charismatic and high end, I think it completely looses the part about representing the gym.
I agree with your recommendations with regard to the font. The fonts on the gyms’ logos tend to be bold and heavy to represent strength, muscle, etc. The colors of the rounded gym are also off. I think contrasting complementary colors will work better for sending a message of action, energy, and change.
Thanks for sharing this great example.
I would also like to offer my congrats on your weight loss!! While not exactly a "design" issue, what strikes me is the name of the company. "Well Rounded" seems a little at odds with promoting weight loss! Seems like the idea is to be less round, and more sleek! I realize the name isn't referring to physical physique, but I cannot break the association once I thought about it.
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