An Info-graphic is simply a graphic that represents numerical data such as pie charts, bar graphs, and others. Now a days, graphic designers have become far more creative with their info-graphics to keep the interest of the reader. Just think about it, who the heck wants to look at a boring pie chart or bar graph? Often times, information is hard to portray through text and sentences. The use of info-graphic uses a visual aspect of memorization to help the reader comprehend and remember the main point of the design.
So I found an interesting info-graphic on water consumption.
Here is the image:
Reduce: The designer of this info-graphic only uses 2 colors to keep things simple and uses 1 single type-font throughout the design. The design also is well proportioned and clutter-free. There isn't any information overload in one specific area.
Emphasize: So what did the designer emphasize? Well, the percentages are in bold and have a bigger size than the other text. Additionally, the numbers are centered.
The designer of this info-graphic did a nice job of respecting the 3 main protocols of restrain reduce and emphasize. By doing so, the readers are able to comprehend the main point clearly without further reading.
I really like this infographic, except for the small text toward the bottom sections of it. It is hard to read. Even if the original was of a bigger size and higher quality, the discrepancy in text size is an area that I think needs improvement.
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